Caroline Gichuru was appointed Head of Marketing and Corporate Communications at Family Bank in August 2015. She has 15 years marketing experience mainly in the telecommunications sector.
Carole mastered advertising at TBWA\Creative Nairobi then moved to Uganda to set up of Redsky Uganda another advertising agency handling Uganda Telecom as Group Account Director. In January 2009 she moved to Warid Telecom as Brand Manager and in July 2010 moved to Safaricom Ltd where she contributed to the growth of the brand for 5 years under various capacities including Senior Manager – Advertising and Senior Manager – Brand Specialist.
In 2004 while at TBWA\creative she team-led conceptualization of MOVE at NIC which was a game-changer in banking. At Redsky Uganda, she pioneered in launching the new corporate ID for Uganda Telecom and at Safaricom Ltd, she pioneered documentation of the Safaricom brand guidelines. Carole has an executive MBA from USIU and a BA degree from the University of Nairobi.